We often think of the New Year as a time for self-improvement. We track our sleep. We count our steps. And we cut back on the things that aren’t great for us. So why don’t we take that same approach to analysing our marketing programs? Maybe we just don’t know HOW to use the data we have. Let’s fix that! Join us on Wednesdays, January 15 to February 5, for Measure What Matters: Use Data for More Effective Marketing, a mini-workshop series featuring data superstars Katie Robbert and Christopher P