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5:25
YouTube
Mastering Public Health
Chapter 9: Diffusion of Innovation #publichealthtools #behaviorchange #mphstudent #publichealth
This chapter introduces Everett Rogers’ Diffusion of Innovation Theory, which explains how new ideas, behaviors, and technologies spread through populations over time. The theory outlines five adopter categories, innovators, early adopters, early majority, late majority, and laggards, and describes how communication channels, social systems ...
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