Gen Z officially makes up a huge chunk of the ecommerce world right now (with an estimated 90% being gen z online in 2027 (double gasp)). So if you’re building a brand and you’re not quite sure how to connect with them from a marketing standpoint, start with something foundational. Your font choices. This generation responds to confidence. Bold decisions. Type that feels intentional but not overly polished. Give them a little chaos, a little personality. These fonts work because they’re expressi
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