The UK government’s 2025 GOV.UK logo redesign has attracted major attention for its simplicity and cost. The updated design replaced the old monochrome look with a brighter blue background, a turquoise dot lifted from its baseline, and a white Tudor crown. The Government Digital Service stated the refresh cost around £532,000, contracted mainly to M&C Saatchi, with the funds covering a complete rebranding process, accessibility testing, and updates across web and mobile services rather than just
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