Niels B. Christiansen CEO of the LEGO Group “We are pleased with our performance in 2023. We continued to grow, despite a declining toy market. We increased market share and accelerated …

The LEGO Group was still in the midst of transforming from a traditional brick and mortar company— famous for the iconic LEGO brick—into a digital company producing digitalized toys that accompany …

The LEGO Group aims to deliver digital play experiences that embody core LEGO values in new ways with interactive tech-nology, both in offline games such as licensed video game products and LEGO …

LEGO® Group is a family business that started in 1932 with wooden toys in the city of Billund, Denmark [Figure 1 - Lego Evolution] and through almost a century, the LEGO® Group has grown from being a …

All of these sustainability achievements are made possible by the talent that our employees bring to work every day, and I am proud of both their engagement and the investments the LEGO Group is …

focused, curious and brave. The model spoke directly to the people and the Leadership Playground Manifesto quickly became the third defining document of the LEGO Group, alongside the LEGO …

Creating an empowered workforce allows the LEGO Group to respond more quickly to internal and external challenges, unleashing the creativity and energy of its people.