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The Trade Desk Launches Kokai – a New Media Buying Platform …
Jun 6, 2023 · In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.
EXCLUSIVE: The Trade Desk Partially Sunsets Controversial Kokai …
Sep 17, 2025 · The Trade Desk is rolling out a redesign of Kokai, its programmatic buying platform, that will partially sunset one of its most recognizable—and debated—features: the …
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Drive better outcomes with The Trade Desk’s Kokai
Apr 22, 2025 · Kokai offers elevated analytics and data visualizations that provide deeper visibility into performance and audience behaviors. This enables you to fine-tune strategies with real …
Kokai Turns Two: How TTD Made it a Success Against All Odds
Jun 3, 2025 · Two years ago on that day, the company launched Kokai, a sweeping redesign of its demand-side platform (DSP) user interface (UI). And after an uphill battle filled with user …
TTD Banks on Kokai's Widespread Adoption: Path to Greater …
Aug 22, 2025 · Launched by The Trade Desk, Inc. (TTD) in 2023, Kokai is a next-generation platform that integrates advanced AI, enhanced measurement, expanded partner integrations …
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The Trade Desks Kokai Platform A Promising Leap or a Stumbling …
Feb 13, 2025 · The Kokai platform was initially positioned to elevate The Trade Desk?s capabilities, promising to enhance targeting, streamline ad buying, and ultimately drive more …
Everything You Need to Know About The Trade Desk Kokai
Jan 30, 2025 · Kokai, meaning “open waters,” represents a departure from the restrictive “walled garden” approach of big tech. As the latest version of The Trade Desk, Kokai leverages AI to …