Each of these categories is governed by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. The book is organized around these six …

From a business perspective, influence is an essential weapon in your armoury: leaders need to inspire their teams; marketers need to influence consumer spending decisions; and investors need …

Influence by Robert B. Cialdini is written for individuals who want to understand why they say “yes” to things they do not want and how to use this knowledge to protect themselves from unscrupulous …

Leadership has been described as the ability to influence others. An effective leader moves followers into action not with coercion but by eliciting their desire and conviction in the vision and goals …

In section 11, a defi-nition of influence as a causal relation is formulated. On the basis of this defi-nition, a formal model of a decision-making organism is presented and its im-plications discussed; this is …

Intro Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings You'll learn the six universal principles, how to use them to …

Influence is defined as “a force one person (the agent) exerts on someone else (the target) to induce a change in the target, including changes in behaviors, opinions, attitudes, goals, needs and values” …