That new feature highlights the experiences of individuals who have read Influence, recognized how one of the principles worked on (or for) them in a particular instance, and wrote to me …

Influence by Robert B. Cialdini is written for individuals who want to understand why they say “yes” to things they do not want and how to use this knowledge to protect themselves from …

From a business perspective, influence is an essential weapon in your armoury: leaders need to inspire their teams; marketers need to influence consumer spending decisions; and investors …

In section 11, a defi-nition of influence as a causal relation is formulated. On the basis of this defi-nition, a formal model of a decision-making organism is presented and its im-plications …

Intro Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings You'll learn the six universal principles, how to …

Influence is defined as “a force one person (the agent) exerts on someone else (the target) to induce a change in the target, including changes in behaviors, opinions, attitudes, goals, …

There is a science to persuasion.Specifically,there are six weapons of influence which people and companies (especially advertisers) use to try and get you to do something or buy their stuff.