Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

A majority of adults still identify with their childhood religion, but 35% don’t. Read about when and why Americans may ...

When you choose where to live, open a store, allocate a public budget or design a marketing campaign, population data by ZIP code is often the missing piece that makes your decision truly data‑driven.

You may have heard the phrase ‘demographic cliff’ tossed around recently. The phrase inspires fear — a fall from a precipice, a steep drop or a tumble downwards. It could imply a stark reduction and ...

Some political parties are trying to "protect infiltrators" by hindering the process for the Special Intensive Revision (SIR) of electoral rolls across states, Union Home Minister Amit Shah said on ...

Moderate Black voters and young progressives favored Zohran Mamdani for mayor, while Andrew Cuomo won many wealthy New Yorkers and those who voted for Donald Trump. By Maya King Jeff Adelson and Alex ...

New York City Mayor-elect Zohran Mamdani drew votes from a diverse coalition of voters in the nation’s largest city. His voter base took strong roots in Brooklyn neighborhoods chock-full of young, ...

WASHINGTON (AP) — Democratic candidates saw victories across key races Tuesday, and there were signs there’s plenty of room for the Democratic Party to make up ground among groups that moved toward ...

At last weekend’s "No Kings" protest in Washington, D.C., inflatable chickens bobbed above a crowd that, according to demographic research, was made up mostly of educated White women in their 40s.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook 2020 sparked a huge shift with anime fans as not only were they watching more than ever before ...

The world's population growth tells two stories: in many countries populations are aging, while in others, populations are getting younger. Projections show most countries will likely see shrinking ...