A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

Impact.com is expanding its collaboration with YouTube through the Creator Partnerships API, enabling brands to discover creators, manage sponsorships, and measure performance with verified, ...

Zefr's new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP ...

Meltwater, a global leader in media, social, and consumer intelligence, today announced an expanded partnership with YouTube, bringing verified YouTube data into the Meltwater platform, powered by ...

YouTube is now the leading way Americans watch video. Its audience is young; an astonishing 90 percent of American teenagers are on the platform. YouTube TV is bigger than many cable operators. (Since ...

The Social Media API is a Node.js wrapper SDK for Ayrshare's APIs. The Ayrshare Social API handles all the setup and maintenance for the social media networks. One API to rule them all (yeah, went ...

Google's at it again, once more insisting that AI is something people need or want more of in their lives. The latest move comes from YouTube Gaming, which announced an open beta for a project called ...

Google recently sent a cease and desist letter to the developers of popular third-party YouTube mod app Vanced. As a result, the YouTube Vanced team decided to shut ...

YouTube is rolling out a feature for previously terminated channels to apply to create a new channel. Last week, YouTube agreed to pay $24.5 million to settle a lawsuit involving the suspension of ...

Pranay Parab is an independent tech journalist based in Mumbai, India. He covers tech for Lifehacker, and specializes in tutorials and in-depth features. YouTube used to be this cool website where you ...

Writing, shooting, editing, marketing—being a YouTuber is a full-time job, and like any occupation, you should expect to get paid. But where will your revenue come from? And how can you increase it?