While many trends and techniques in web design come and go, one that remains constant is color. It is one of the basic principles of all design theory and a tool that contributes to an overall ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...