Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

This GEO strategy is about ensuring that your content is straightforward, trustworthy and easy for both AI and users to ...

The idea of abstraction refers to the level of detail or generality in communication. It involves moving from broad, ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will make the biggest impact.

APR, a marketing production advisory, shares its story on how it implemented a strategic audit and mitigation plan that saved ...

Upwork reports that AI slop can undermine productivity and trust in organizations, highlighting the need for effective ...

Despite the cancellation, Ubisoft did mention the Prince of Persia franchise when talking about its new "Creative Houses" for ...

Leaders, if you want more engagement, more alignment, and fewer mixed signals this year, don’t leave your New Year's messages ...

AI coding tools are pushing costs down, with Claude Code and Nanocoder letting anyone build custom apps, helping you ship ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Tasked with articulating new creative directors’ visions, traversing generational gaps and winning back spend that’s gone to wellness and travel, today’s CMO is fighting an uphill battle.

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.