Product-market fit, or PMF, is one of the single most important determinants of a company’s eventual success, and yet, it is infrequently mentioned and even more rarely discussed in detail. Here, I ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Krishna Subramanian In ...

What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...