What was once a staple of local desserts is now turning into an export earner, as Philippine ube products pulled in $3.06 ...

Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social media sensation.

What was once considered an underutilized root crop in Quirino province is now gaining international attention as a promising export product. Through sustained support from the Department of Trade and ...

A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

A purple reign is taking root across the globe, from coffee shops in New York to bakeries in Sydney and beauty retailers in ...

Ube composite image from INQUIRER files. Ube (Dioscorea alata), a culturally significant and economically valuable crop in ...

One of the Philippines’ favorite dessert staples is making its way worldwide! In the Philippines, purple yam, more famously ...

The beautiful color of ube reminds me of the sweet deliciousness from delicacies such as ube ice cream, pastries, and jams. But in Bohol it is more than that; it is a sustainable food source. Ube is ...