Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it -- the price point just didn't make much ...

For small- to medium-sized business (SMB) owners, monitoring every aspect of their business — from customer opinions to employee productivity to the overall financial health of the organization — can ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Hearsay, a startup founded in 2009, is launching a cloud-hosted social media management application tailored specifically for companies that have a national brand as well as a broad base of local ...

For an agency to be at the top of its social media game, tracking trends is an important part of the strategy. Behind every tweet, Facebook update and Instagram post, there's a desire to connect with ...

Interactive marketing services provider Acxiom, has launched a social media monitoring tool that assess the importance of the customer in the social sphere, allowing marketers to create targeted ...

The need to maintain a social media presence as a brand is a given, though building your platform isn’t always a straightforward task. Thankfully, plenty of content creation and social media ...