Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

An icon in the shape of a lightning bolt. Impact Link Sprint wants to help you share your feelings during this year's Super Bowl. The wireless company has partnered with the gif ad startup Tenor to ...

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product ...

EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom GIF ads in real-time based on what's happening on the field during the game. It's ...

You may have noticed that Kmart has had a lot of weird commercials lately. Whether it is Satan promoting a layaway or guys doing a Chippendales-inspired "Jingle Bells" dance in their boxers, there ...

However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the customer journey. For NBC, which recently revived its popular comedy series ...

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and ...

GIFs, long the animated image format of the people, have sold out. Where they were once a truly neutral file type, happy to serve as the basis for any looping clip the internet could imagine, GIFs ...