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Most organizations today (93%, according to one study) have adopted or plan to adopt a digital transformation strategy. This strategy must accomplish two things: It must make the process faster and ...

Best practices for putting data to work. Explore HBR HBR Store About HBR Manage My Account Follow HBR Explore HBR HBR Store About HBR Manage My Account Follow HBR ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

We live in a hyperconnected ecosystem, where every interaction results in massive datasets being generated. This consumption and usage of data has significantly changed over the years, helping shape ...