Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

Illustration picture shows the Amazon logo on the building of Amazon Logistics, in Antwerp, on Thursday 30 October 2025. BELGA PHOTO JONAS ROOSENS (Photo by JONAS ROOSENS / BELGA MAG / Belga via AFP) ...

Amazon is one of Earth's biggest employers. Interestingly, "Amazon" was not its original name. The company is home to a wide range of businesses. If you'd bought a single share of Amazon at its IPO, ...