Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not. Channels received access to audience retention insights in ...

Video content has become an essential digital marketing tool for businesses of any size, and YouTube continues to be the platform of choice for most brands. In this guide, we show you what it takes to ...

RESTON, Va., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube ...

RESTON, Va.—Comscore has announced that it is now providing comprehensive measurement of YouTube audiences across all digital devices in the U.S. Comscore said that in July it began delivering a ...

RESTON, Va., July 30, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of ...

YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis. This data can be found in the analytics section of YouTube ...

Artist pages in YouTube Music have long included a subscriber count that’s very much carried over from the main app, and Google is now testing a new “Monthly Audience Metric.” Google is “exploring new ...