One of my sailing buddies and I had an interesting conversation while on the open ocean on the way to Block Island. 'Stef, I know you read Randy Wayne White's ‘Doc Ford' crime fiction novels. Which of ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

BBC R&D were approached last year by Radio 4 documentary producer Phil Tinline to help with a documentary he was putting together surrounding the myths and truths of subliminal advertising in video.

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

SUBLIMINAL advertising really does work, a study published last night suggests. SUBLIMINAL advertising really does work, a study published last night suggests. Scientists at University College London ...

Subliminal advertising could work, a study published yesterday suggests. Scientists at University College London have found the first evidence from scans that the human brain "logs" images even when ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...