“Hawk-Eye demonstrates the power of a name as a vehicle to carry a brand’s key attributes. The Hawk-Eye brand is delivered almost entirely verbally. We rarely – if ever – see any visual application of ...

These top brands all ditched their names from their logos.

Logos are the one thing that many people overlook at first glance but can quickly identify upon closer inspection. Businesses large and small spend countless hours, dollars, and other resources on ...