When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives an average of 81 emails per day, ...

Email copywriting is both an art... as well as an ever-evolving science. That's why it's a great idea to give your email know-how a quick refresher every now and again—whether you're a seasoned email ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...