First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...
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Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...
Eugene Hayden has worked at Google, KPMG, and Boston Consulting Group. He takes an actual case study from a recent interview and solves it by using first principles thinking. The Big 3 companies want ...
“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...
Before he was a world-changing entrepreneur, Elon Musk was on track to become a physicist — even starting an applied physics Ph.D. at Stanford University. But while he dropped out of the program after ...
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