Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

Dave Randall, Videology VP takes a deep-dive exploring one of the online advertising sector's most critical, and yet divisive issues, and appeals for a collective solution towards more universally ...

With ad blocking seemingly dominating the trade's headlines for most of 2015, The Drum examines why ad viewability is set to re-emerge as one of the key issues to watch throughout the following year.

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kelly McMahon, vice president of demand at SpotX. Viewability is now the ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. CMOs and top marketers ask me all the time for ...

LOS ANGELES, January 28, 2026--(BUSINESS WIRE)--Zefr today announced that it has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of ...

NEW YORK—The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related ...

Years ago, advertisers realized that if an ad was below the fold (below the first screenful of a website), it may not be viewable by a human user, especially if they never scrolled down. Thus began ...

Mobile viewability is going through its awkward adolescent phase. There’s no official standard yet – the Media Rating Council (MRC) is planning to circulate a document for public comment in the next ...

Teads, a global media platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and ...