If you remember Volkswagen’s “Das Auto” marketing slogan, you remember when the German giant was on top of the world, eventually becoming the planet’s largest automaker. Then Dieselgate happened, and ...

Volkswagen of America announced the launch of a campaign yesterday called DAS AUTO, literally translated to "the car." Part of a global brand platform, DAS AUTO will build on Volkswagen’s unique place ...

The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - the brand’s defining automobile. A Volkswagen slogan is typically used for ...

German cars are kind of an anomaly. On one hand, they represent some of the best engineering and dedication to performance in the entire automotive industry. On the other hand, it seems like ...

BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.