Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

The majority of advertisers plan to increase investment in programmatic;Contextual targeting stands out as a viable alternative to the cookie; CTV investment will be pulled from linear TV by close to ...

In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack. Programmatic DOOH ...

AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform functionality. According to the announcement, the ...

Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in ...

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR), a division of Comscore, Inc. and a leading provider of audience and content targeting solutions for programmatic activation, ...