It may have been a while since you cracked open a communication theory book, and it's understandable. As a small-business owner, you've been busy dealing with customers, managing employees and trying ...

Communication allows us to express our thoughts, share information and connect with other people. From sending a quick text to chatting with a friend over coffee, you are interacting with the people ...

Your small business can benefit from a social media marketing plan. But before you launch your social media efforts, you must understand the levels of believability and suspicion that go with each ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Julia Pugachevsky Every time Julia publishes a story, you’ll get an alert straight to your ...

In preparing for my Fall course: Communications for Professionals, I’ve been thinking more and more about the different types of communication. In previous years, I have outlined four types of ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.