Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Nielsen's Gracenote, the power ...

The Trade Desk recently expanded its Ventura connected TV platform with the launch of the Ventura Ecosystem, an industry collaboration that links global TV operating systems and streaming platforms ...

Alena Morris: Any media plan that has different buckets for social and CTV is artificially separating what is becoming one thing. The post Digital Ad Buying Is In A New Age. It’s Time To Bring CTV & ...

AdImpact, a leading advertising intelligence company, today announced the launch of AdMo+, an expansion of its existing television intelligence platform ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...

LONDON, UNITED KINGDOM, February 20, 2026 /EINPresswire.com/ -- Looper Insights, the leading CTV merchandising ...

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according ...

Premium Video Platforms consistently bring multiple viewers into the room delivering more ad exposures and more efficient impressions for brands, with co-viewing 33% stronger on Premium Platforms than ...

The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and ...