You'll soon be able to brush your teeth with chocolate toothpaste .. should you? One of Crest's toothpaste flavors from their new line "Be." Courtesy P&G Jan. 28, 2014 -- "It opens with a rich, creamy ...

You know that saying "million dollar smile"? Well we may just be closer to it thanks to Theodent 300, a toothpaste with chocolate, or rather, cocoa bean, as one of the ingredients in it, retailing for ...

Got a sweet tooth? Crest is debuting a new chocolate mint-flavored toothpaste next week. Mint Chocolate Trek ($4.99) will hit stores the first week of February, according to the dental hygiene giant.

This week, the media worked itself into a lather—as it is wont to do—over news that Crest will be releasing a chocolate-flavored toothpaste in early February. Mint Chocolate Trek will be one of three ...

Procter & Gamble’s R&D folks seem to have been busy working on their shark-jumping skills. To be sure, it’s tough to be a giant consumer-goods company. Considering brand loyalty, there are arguably ...

KPRC Local 2 took the toothpaste to Smiles for Kids, a pediatric dentist office in Houston. Seven-year-old Clara Belcher was a willing guinea pig. She said she liked the taste. More importantly, ...

For a healthy smile brush between meals, floss regularly and eat plenty of chocolate? According to a new doctoral candidate an extract of cocoa powder that occurs naturally in chocolates, teas, and ...

That’s right, you can now turn the mundane act of brushing your teeth into a sweet indulgence with the “Herb Toothpaste Mint Chocolate flavor” from Japanese catalog and online retailer Claudia.

Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity.