When all mainstream options shrink, people turn to alternatives.’ That’s how economist Alice Lassman sums up the attitude of a generation that has grown up with the economy in a state of crisis.

Gen Z is changing the way people shop, and the effects are surprising. Everyday items once common in homes and stores are slowly disappearing. Have you noticed which products are being left behind ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. ChatGPT’s third anniversary is an appropriate time to reflect on ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

It’s no longer a “coming trend” — Gen Z nurses have arrived, and they’re already changing the dynamics of the U.S. nursing workforce. Born between the mid-1990s and early 2010s, this is the most ...

Queen's University, Ontario provides funding as a founding partner of The Conversation CA. Queen's University, Ontario provides funding as a member of The Conversation CA-FR. As Generation Z — those ...