The Japanese automaker also seized the spotlight to reveal its new Sports Vehicle Planning Office.

A turbocharged, AWD-equipped BRZ is heading to Japanese rally stages, and it might be the most exciting Subaru coupe in years ...

Subaru invited us out on a (rare) rainy California day to experience its new EV and see just what it can do off-road. But beyond it’s off-road abilities, how does it stack up to the rest of the market ...

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. Subaru is never one to follow the crowd. And when it comes to electric ...

Key Points The Subaru Forster was redesigned for the 2025 model year, carrying over the same interior technology but with a ...

CAMDEN, N.J., March 2, 2026 /PRNewswire/ -- Subaru of America Inc. today announced it is returning as a title sponsor for the 2026 Overland Expo®, the premier event series for adventure travel ...

So. The E-Outback is a sort-of wagon version of the Subaru Solterra, except with lots of things changed, most obviously the ...

When Subaru pulled the wraps off its freshly redesigned Forester compact SUV late in 2023, we were happy with what we saw. The junior ute’s improved handling, powertrain and tech helped us get back on ...

In 1968, Subaru introduced the diminutive 360 as an inexpensive economy car: “Cheap and Ugly” (Subaru’s words, not mine). Only seven years later, the brand made a big move with the launch of its 4WD ...

Brawny SUVs like the Jeep Wrangler, Toyota Land Cruiser and Ford Bronco were once among a handful of vehicles that came ready to tackle mud, rocks and sand as soon as they left the factory. Now, ...

The MarketWatch News Department was not involved in the creation of this content. As overlanding's popularity grows, automaker's immersive experience showcases Subaru owners' adventurous spirit and ...