For decades, Pepsi's Gatorade and Coca-Cola's Powerade have spent millions battling one another for market share of the $2.45 billion U.S. sports drink market. Yet, both brands have tended to stick to ...

If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first ...

Northwell is making a deal with New Yorkers - get your heart checked and you’ll get more time with the ones you love and we’ll get less preventable heart emergencies Northwell Health recently ...

StrawberryFrog turns 20 this year. As a marketing, advertising, and design company, we’ve always tried to be a bit different from the crowd: low overhead, low BS, high impact. From the outset, we’ve ...

In January this year, the airline shortlisted WPP, VCCP (part of Chime Communications), StrawberryFrog and another independent agency to proceed to the next round of pitches, ousting Omnicom group ...

As the co-founder of StrawberryFrog, a creative agency that my wife, Karin, and I started together, I’ve learned a great deal about balancing a husband-and-wife-owned business while maintaining a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 min 28 sec ago By Garett Sloane - 1 hour 25 min ago By Jade Yan - 2 hours ago By Ad Age Studio 30 - 5 hours 47 ...

If you love Sabra ads featuring Jeffrey Tambor, Jim Beam's ads with Willem Dafoe or Mila Kunis, the Heineken James Bond ad, the Baby Yoga branded content for Barilla WASA, or Pamper's pregnancy apps, ...

Presented by leading Movement Thinking™ firm, StrawberryFrog, and Dynata, the world’s largest first-party data platform for insights, activation and measurement, the 2022 Purpose Power Index revealed ...

The Purpose Power Summit 2021 is a virtual event that will put higher purpose under the microscope, bringing together America’s purpose-driven leaders and industry experts who will share best ...