Editor’s Note: While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially ...

Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are ...

The Information Commissioner has launched an investigation to discover whether political parties are using data to target individuals in social media, The Guardian reveals. Elizabeth Denham believes ...

PlayFirst has acquired the two-person startup Big Head Mode to improve its capability to target its players with useful cross promotions. San Francisco-based PlayFirst is also hiring the founders of ...