A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...

Fresh off swiping fries, burgers, and chicken nuggets from Patrick Mahomes in a recent State Farm commercial, Chiefs coach Andy Reid is breaking out on his own with a new ad campaign that makes a nod ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 16 hours ago By Ad Age Studio 30 - 1 day 19 hours ago 1 day 21 hours ago By Tim Nudd - 1 day 22 hours ago 1 ...

The tonality of the Snickers spots is consistent with its global positioning of 'You Are Not You When You Are Hungry', executed in China with aplomb and unique localised humour. Ex-BBDO executive ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Fritz Brumder, CEO at Brandlive. In 1981, Schlitz Beer conducted the first ...