Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Can retailers get people to pay what’s actually on the price tag and avoid the downward discount spiral? Or are promotions in fact a necessary evil? In part one of this promotional excellence series, ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.