Third-party booking websites that offer travelers a one-stop shop for hotel reservations, airline seats, and other services are almost as old as the Internet itself. They save the work of slogging ...

Marriott International has long relied on its array of 30 brands to appeal to diverse mix of travelers. But the hotel giant increasingly would like consumers to believe its loyalty program gives them ...

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against ...

BTN presents video interviews from the 2025 Caribbean edition of the Direct Booking Summit at Sandals Grande Antigua where hoteliers explore strategies to increase direct bookings, reduce third-party ...