Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...

Are you suffering from “shiny object syndrome”? If you find yourself constantly distracted by the latest business trends and innovations, jumping from one idea to the next without fully realizing any ...

Sometimes the answer to a question comes down to shiny objects. A shiny object can be a great distraction that might appear valuable but often is nothing but cheap glass that isn't worth the cost. The ...