Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Advertising objectives are necessary not only for a business plan, but also for the day-to-day operations of a small business. You need to set goals and having advertising objectives is a great way to ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

In the complex world of paid marketing, setting clear and measurable goals can be the difference between a thriving campaign and a wasted budget. The need for precision in paid marketing has never ...

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Top-performing CMOs have transformed marketing dialogue from traditional tactics to focusing on business outcomes, investment criteria and time horizons. Gone are the days of executive discussions ...

One of the major obstacles to organizational planning is the idea that it is complex, complicated and confusing. It doesn’t need to be any of those things. In fact, as with most endeavors, the simpler ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...