For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...
Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the ...
With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...
The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...
Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...
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