Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Researchers from University of Newcastle–Australia published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional ...