Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated ...
A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...
Nico Müller is CCO at shopreme, delivering self-checkout customers love in 2,200+ stores at retailers such as Auchan, Loblaws, REWE & more. Retail media has earned its reputation as one of the fastest ...
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