Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how ...

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. Some practitioners ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...

Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings. As marketers, we love numbers and metrics. They help us track ...