Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Your purpose is at risk of being pointless if you don’t use a single overarching purpose, ensure stakeholders buy into it, and implement strategies for operationalizing it. “Purpose” is trending. In ...

Boasting revenues exceeding US $380 billion in 2022, the energy behemoth Shell is familiar with publicizing its growth. However, when the company crafted its purpose statement, the leadership team ...