Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Most marketing campaigns are designed to generate revenue. The strategy may be to attract new clients or get more business from current clients, but the overall goal is to increase sales of your ...

As the adage goes, there is no such thing as bad publicity—or is there? We’re here to dispel the old phrase and discuss the importance of good publicity for marketing and the role public relations ...

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach ...