In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

Testing product ideas is a non-trivial task that often rivals the complexity of building the actual product. Analysis from CB Insights on why startups fail found that poor market fit is the culprit in ...