Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Product life cycle refers to the timeline encompassing a product’s life, from its development until it is removed from the market. Whether you’re looking through your parents’ old VHS or cassette ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.