If you're a leader at a physical brand having trouble promoting itself online, you're most certainly not alone. Yet while many more conventional retailers have been hesitant to extend their presence ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...