Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...