Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

CHM copy purchased with funds from the S. Dillon Ripley Endowment. This book provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, ...

In the fast-paced digital landscape, product design is not merely about aesthetics; it plays a crucial role in determining the efficiency and cost-effectiveness of the development process. Investing ...

Product design and cybersecurity may seem worlds apart, but they share a common goal: creating systems that people can trust, use intuitively and engage with seamlessly. Cybersecurity solutions that ...