Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you ...

Some research highlights that 48 percent of leaders spend less than one day per month discussing strategy. Therefore, it's hardly surprising that nearly half of all organizations– fall short of ...

Strategic planning has forever been a core responsibility of the CEO. During the rising tide economy of the 2010s, it was a relatively straightforward process. But when COVID-19 hit in 2019, every ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Biopharmaceutical manufacturers can strategically choose between fed-batch and continuous manufacturing to balance scalability, flexibility, and market demand across the product lifecycle. Understand ...

UAB’s Strategic Planning Council was launched in January 2022, and charged by President Ray Watts to refresh UAB’s 2018-2023 strategic plan, Forging the Future, to guide the institution’s continued ...